Marketing
Digital marketing practice lab: Google Ads, Meta Ads and campaign data conversations
Marketing graduates are expected to read campaign data and defend decisions in front of a client or manager. Teachrity's digital media and marketing lab covers Google Ads, Meta Ads and Ad Manager, and asks students to explain results, justify budget changes and answer a sceptical client aloud.
Reading the data
Students are given campaign metrics and must say what is working, what is not and what they would change, in plain language to a non-technical client.
Budget defence
A client wants to cut spend on a channel. Students defend or change the plan using the numbers rather than opinions.
Platform fluency
Scenarios reference the main ad platforms, so students use the right terms for search, social and display, without needing a live ad account.
Career readiness
Interview practice for digital marketing and growth roles follows the same format.
Interview use
Digital marketing interviews often include a data question. Practising the explanation aloud makes the answer short and confident.
Sample exchange
A client questions rising cost per lead
AI clientOur cost per lead has doubled in a month. What is going on?
StudentLet me check whether it is the audience, the creative or the bidding. Which campaign changed first?
AI clientWe refreshed the creative two weeks ago.
StudentThen I would test the old creative against the new one on equal budgets before touching the targeting.
Illustrative script written to show the format. It is not a transcript of a real learner.
Frequently asked questions
Do students need ad accounts?+
No. The lab uses prepared campaign data.
Is it for sales as well as marketing?+
It suits marketing and growth roles specifically.
Can it use our case data?+
Yes, through the Course Builder.
Related on Teachrity
Teachrity supports practice and evidence. Consequential decisions, such as grades, certification or hiring, stay with accountable people at the institution or employer.
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